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Everything and nothing has been said about the pandemic. From weak as a sneeze to deadly as the plague - Covid-19 hit the world like a close-range bullet. We first ...

Submit thesis by January – check.Start a full-time job by March – check.Accept it is a pandemic and embrace work from home – wait, what? It was not on the ...

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...

As one of the largest owner-run media agencies in Germany, pilot has always ranked among the country’s industry leaders. Over 400 media experts work at the company’s six locations to ...