Blog Searchresults

Attribution modeling is used by advertisers to determine the value of different channels on their marketing, which helps them understand which channels provide the most benefit to their marketing campaign, ...

Data is often compared to gold or oil but is arguably way similar to water on our planet. In that, it's abundant but almost never the way you would want ...

For the second post in our series, we are exploring how advertisers can diversify their media buying outside of walled gardens. Today, we will look at Out of Home solutions ...

We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ...

In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...

At MMT we choose to challenge the number of women in data science who make only 22% according to BCG. We have a great diverse team with highly talented people ...