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Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...

Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...

Key performance indicators (KPIs) are paramount to every company's goals, as they keep these objectives at the forefront of decision making. This is especially important in the media/marketing sector, where ...

Hamburg-based media agency masterplan media develops customized, holistic, effective, and efficient media and communication solutions in the digital age. From strategy development to advertising impact research - masterplan thinks in ...

Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ...

Advertisers' decisions often revolve around their own goals, their own key performance indicators (KPIs) and, of course, their own advertising budget. This focus is important and correct, but why should ...