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Data quality: Why

Data quality: Why "dirty data" can foul your marketing efforts

What is data quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can ...
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Advertising beyond walled gardens - Part 5: Print with Adwanted

Advertising beyond walled gardens - Part 5: Print with Adwanted

As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
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Advertising beyond walled gardens - Part 4: Audio with RMS

Advertising beyond walled gardens - Part 4: Audio with RMS

In our MMT guest interview with Elmar Stein we take a look at audio and especially at the exciting developments in digital audio. For the third post in our series, ...
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What does a data scientist do?

What does a data scientist do?

Data science remains one of the most promising and in-demand career pathways for qualified people. Today's effective data professionals recognize that they must go beyond the traditional capabilities of large-scale ...
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Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel

Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel

As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
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What does a data integration manager do?

What does a data integration manager do?

Imon Bashir has been part of the MMT data engineering team as a data integration manager since 2018. In our interview, he gives us some insight into his daily work. ...
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