Mercury Media Technology GmbH & Co. KG
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Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Bayesian Marketing Mix Modeling: Navigating the Marketing Maze with Bayesian Intelligence
In the realm of business, effective marketing strategies are paramount for success. One crucial aspect is understanding which marketing mix element contributes most to the desired outcomes. A powerful tool ...
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The Truth about Marketing Mix Modeling: Q&A
Marketing Mix Modeling (MMM) is a powerful tool for marketers and decision-makers based on advanced machine learning and predictive algorithms. Its results help find answers to many marketing questions - ...
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What is Self-Service Marketing Mix Modeling?
In today's rapidly evolving and highly-competitive business environments, marketers are under more pressure than ever to optimize their marketing performance and drive business growth. That's where Self-Service Marketing Mix Modeling ...
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Marketing Mix Modeling Software - Build vs. Buy
Marketing Mix Modeling (MMM) has become a widely adopted practice among consumer goods companies over the past two decades, with many Fortune 500 companies making it an essential component of ...
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Marketing Mix Modeling vs. Media Mix Modeling: Differences, Similarities, and Use Cases
The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...
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Media Mix Modeling for efficient Campaign Planning
How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...
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