Mercury Media Technology GmbH & Co. KG
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20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
MarTech solutions: build vs. buy
In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...
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How agile marketing can succeed - 4 hands-on tips
To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...
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The Carbon Footprint of Media - Part 2
To continue the deep dive into the topic of the carbon footprint of advertising, we have investigated the status quo on Audio and Outdoor (OOH) advertising. Both OOH and Audio ...
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Use of machine learning for Media Mix Modelling
In this article, you will learn about the different attribution models and their advantages and disadvantages. A special focus is placed on machine learning, which enables media mix modeling (MMM) ...
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The carbon footprint of media - Part 1
BBC reports 1.6 billion tons of greenhouse gas emitted globally in the process of running and serving our digital infrastructure. If we divide it among all internet users worldwide, it ...
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5 Steps to Data Maturity in Marketing
Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...
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