Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
New customer acquisition: Twins Digital chooses MMT's Media Operations Platform "Mercury" for future-oriented media management
Mercury Media Technology (MMT) is pleased to welcome Twins Digital as a new customer. The aim of the collaboration is to optimize Twins Digital's media operations through forward-looking SaaS solutions. ...
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Unveiling the Future: AI Trends for Marketing
In the dynamic world of marketing, where market trends and technological advancements intersect, the role of Artificial Intelligence (AI) has become more pivotal than ever. As we embark on a ...
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ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively
Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
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How Bayesian Hierarchical Marketing Mix Modeling helps optimize regional media planning
Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...
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Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.
The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack ...
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How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level
Welcome back to the world of Marketing Mix Modelling (MMM) with a Bayesian twist. In our last article, we introduced the concept of Bayesian MMM and how it revolutionizes the ...
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