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Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...

What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. It's about quantifying the impact of your marketing efforts. Often, ...

Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media Technology (MMT) since early 2024 to enhance the efficiency of ...

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...

New Client: Peek&Cloppenburg Hamburg Chooses Mercury Media Technology as Their Marketing Measurement Partner to Enhance Marketing Mix Efficiency and Drive Sustainable Business Success The renowned fashion retailer Peek&Cloppenburg Hamburg has ...

Last week, I had the incredible opportunity to attend Machine Learning Week 2024, a gathering of some of the brightest minds in AI and machine learning. The event served as ...