Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...
The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...
Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...
What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. It's about quantifying the impact of your marketing efforts. Often, ...
Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media Technology (MMT) since early 2024 to enhance the efficiency of ...
When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...