Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
What is Marketing Mix Modeling? Understanding the Basics of MMM
Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...
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New client win: Mercury Media Technology wins media agency in Spain with &Beyond.
The merger of leading independent agencies &Beyond in Spain will use the "Mercury" media operations platform from Hamburg-based SaaS provider MMT from September 2024. &Beyond with the media agencies Infinity Media and Vertitas ...
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Unpacking DMEXCO 2024: Essential Takeaways from Mercury Media Technology (MMT)
Recap of DMEXCO 2024: More Substance, Less Glamour – A Major Boost for MMT! DMEXCO 2024 in Cologne proved yet again why it’s the must-attend global event for digital marketing ...
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Client Win: pilot suisse, the new media agency for the Swiss market, opts for the “Mercury” media operations platform right from the start
The possibilities of the modern media landscape are enormous and offer great growth opportunities for brands, and not just in digital media. Many new opportunities are also opening up in ...
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Insights from the Marketing Tech Monitor: Composability, AI integration and unified data management.
Composability: flexibility and efficiency in software development Composability, i.e. the structure of software in individually usable components, is becoming increasingly important in order to be able to implement individual processes ...
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Get to know MMT: Insights into Our Culture and Work Ethic
As a company that develops innovative software in the MarTech sector, our employees are our greatest asset and the core of our corporate identity. Starting with four employees in 2016, ...
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