Welcome to MMT's blog

Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
MarTech Trends 2025: The Future of Digital Marketing

MarTech Trends 2025: The Future of Digital Marketing

The marketing world is evolving rapidly, and technology is a central driver. In 2025, three major trends are in focus: Artificial Intelligence (AI) as a game changer, the balance between ...
Read on
MarTech Summit 2025: Key Takeaways & Industry Trends

MarTech Summit 2025: Key Takeaways & Industry Trends

The MarTech Summit once again proved to be a must-attend event for marketing and technology professionals. With a strong focus on in-house processes, artificial intelligence, and data quality, the discussions ...
Read on
What can Google's new Marketing Mix Modeling Meridian do?

What can Google's new Marketing Mix Modeling Meridian do?

Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta did in early 2021 with Robyn, only about four years ...
Read on
Marketing Measurement for Enhanced Success and Value Creation

Marketing Measurement for Enhanced Success and Value Creation

What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. It's about quantifying the impact of your marketing efforts. Often, ...
Read on
Jochen Schweizer mydays builds on Mercury Media Technology as Marketing Measurement Partner

Jochen Schweizer mydays builds on Mercury Media Technology as Marketing Measurement Partner

Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media Technology (MMT) since early 2024 to enhance the efficiency of ...
Read on
In-house media buying: are platforms the future?

In-house media buying: are platforms the future?

When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...
Read on

Contact

Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
hello@mercurymediatechnology.com
Get in touch - we speak 12 languages

X

MMT

© Copyright 2025 | Mercury Media Technology GmbH & Co. KG