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When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...

New Client: Peek&Cloppenburg Hamburg Chooses Mercury Media Technology as Their Marketing Measurement Partner to Enhance Marketing Mix Efficiency and Drive Sustainable Business Success The renowned fashion retailer Peek&Cloppenburg Hamburg has ...

Last week, I had the incredible opportunity to attend Machine Learning Week 2024, a gathering of some of the brightest minds in AI and machine learning. The event served as ...

Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM), you can gain valuable insights to determine which specific channels and advertising ...

The merger of leading independent agencies &Beyond in Spain will use the "Mercury" media operations platform from Hamburg-based SaaS provider MMT from September 2024.  &Beyond with the media agencies Infinity Media and Vertitas ...

Recap of DMEXCO 2024: More Substance, Less Glamour – A Major Boost for MMT! DMEXCO 2024 in Cologne proved yet again why it’s the must-attend global event for digital marketing ...