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The terms “Marketing Mix Modeling” and “Media Mix Modeling”, both called MMM or 3M, are often used interchangeably. However, they refer to two different concepts with different objectives and use ...

How can you achieve the highest possible impact with an advertising campaign? How should your marketing budget be distributed across different channels over a planned period of time? These are ...

Too much spending, too little advertising impact. The complexity of the channel mix is increasing and, at the same time, the boundaries between offline and online are blurring: Marketers are ...

High manual workload, low data transparency, and the need for improving quality management were the main reasons that in 2021 DER Touristik started investigating tools that will help to step ...

With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...

Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...