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Composability: flexibility and efficiency in software development Composability, i.e. the structure of software in individually usable components, is becoming increasingly important in order to be able to implement individual processes ...

As a company that develops innovative software in the MarTech sector, our employees are our greatest asset and the core of our corporate identity. Starting with four employees in 2016, ...

Mercury Media Technology (MMT) is pleased to welcome Twins Digital as a new customer. The aim of the collaboration is to optimize Twins Digital's media operations through forward-looking SaaS solutions. ...

In the dynamic world of marketing, where market trends and technological advancements intersect, the role of Artificial Intelligence (AI) has become more pivotal than ever. As we embark on a ...

Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...

Classic Marketing Mix Modeling (MMM) is an established tool for deriving recommendations for action in media planning. In our previous articles, we have already shown how the results of an ...