Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Advertising beyond walled gardens - Part 2: OOH with Adsquare
For the second post in our series, we are exploring how advertisers can diversify their media buying outside of walled gardens. Today, we will look at Out of Home solutions ...
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Advertising beyond walled gardens - Part 1: Programmatic advertising with The Trade Desk
In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...
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Why scaling beyond walled gardens?
Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...
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Masterplan media uses MMT Mercury as central planning tool
Hamburg-based media agency masterplan media develops customized, holistic, effective, and efficient media and communication solutions in the digital age. From strategy development to advertising impact research - masterplan thinks in ...
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Keeping yearly commitments in check
Every year in June we hear about the upfront market in the US, particularly in this year of the Covid-19 pandemic, where market activity is anything but normal. Other markets ...
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How TwentyFive raises the bar for Procter & Gamble with MMT Mercury
TwentyFive was founded 2018 by the media agencies Mediacom and pilot to develop media strategies and solutions for Procter & Gamble. The ambitious young company wants to achieve the best ...
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