Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Cookie Life - Part 2: Targeting without third-party cookie
To follow up on the status quo on cookieless future, we would do our first dive on cookieless targeting as it offers an opportunity to launch very quickly. We will ...
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Time Series Uplift Modeling - how to test scenarios to forecast new media channels success
When planning on innovating in media, many marketers are stopped in their path by a simple question “Will it works? and “How high will the ROI be?”. Investing massive amounts ...
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Cookie Life - Part 1: Status Quo
Google announced at the beginning of July that it will postpone the launch of the Privacy Sandbox solution in Chrome to the “end of 2023” hence maintaining the support to ...
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Advertising beyond walled gardens - Part 5: Print with Adwanted
As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
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Advertising beyond walled gardens - Part 4: Audio with RMS
In our MMT guest interview with Elmar Stein we take a look at audio and especially at the exciting developments in digital audio. For the third post in our series, ...
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Advertising beyond walled gardens - Part 3: Connected TV with FreeWheel
As we continue our series to discuss media diversification beyond walled gardens (WG), FreeWheel has accepted the challenge to talk about their connected TV (CTV) solutions.We would like to thank ...
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