Welcome to MMT's blog

Mercury Media Technology's blog provides marketers with helpful articles from our specialists on advertising strategy and effective methods to maximise ROI.

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

Data-Driven Marketing - How to optimize marketing activities with a successful data strategy

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...
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Keeping yearly commitments in check

Keeping yearly commitments in check

Every year in June we hear about the upfront market in the US, particularly in this year of the Covid-19 pandemic, where market activity is anything but normal. Other markets ...
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