Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
4 benefits: why using automated dashboards for decision-making in marketing
Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
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Cookie Life - Part 3: First-party data collection strategy
Although most businesses sighed with relief after Google announced its intentions to stop supporting third-party cookies two years later than originally planned, the need to rethink advertising strategies is still ...
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Advertising Innovation - Part 1: Smart Speaker
Dieser Artikel wurde aus dem Deutschen übersetzt. Sie finden die Originalversion hier. Radio was said to be dead. But now podcasts, digital audio, and smart speakers are creating an audio boom ...
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Multi-Touch Attribution Model - Identifying the right channels
In the ever-broadening media landscape, succeeding on a large scale rarely depends on a single channel: a combination of marketing activities generates awareness and motivates consumers to direct their choice ...
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Cookie Life - Part 1: Status Quo
Google announced at the beginning of July that it will postpone the launch of the Privacy Sandbox solution in Chrome to the “end of 2023” hence maintaining the support to ...
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Advertising beyond walled gardens - Part 5: Print with Adwanted
As our series continues to promote media diversification beyond Walled Gardens, Adwanted has accepted the challenge to talk about print today. Every cycle announces the great death of traditional ...
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