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Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Advertising beyond walled gardens - Part 6: Mobile with Madvertise
As a our series continues to promote media diversification beyond WG, Madvertise has accepted the challenge to talk about Mobile advertising : Thanks Madvertise to help us understand the benefits ...
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Advertising Innovation - Part 2: Mobile Geolocation Targeting
In Germany, 62.6 million people used a smartphone last year. This means that the proportion of smartphone users among the population in 2021 was around 88.8%. According to forecasts, the ...
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4 benefits: why using automated dashboards for decision-making in marketing
Imagine driving a car without knowing your current speed, how much fuel you have left, or how much further until you reach your destination. One can calculate by hand, regularly, ...
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MMT Review 2021
The year is slowly coming to an end. To me this mainly means time for reflection, rest with my family & charging of batteries for a brilliant 2022 to come. ...
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The ABC of Marketing Metrics - Part 4: Engagement
The whole idea of social media is based on interaction: the success of any information posted there is measured by the number and polarity of reactions it gets from the ...
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Cookie Life - Part 4: Data Clean Rooms
As part of our series discussing the evolution of digital advertising triggered by the concerns about privacy on the web, we have published articles on how to target consumers without ...
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