Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Why scaling beyond walled gardens?
Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...
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Guide to KPI selection for data-driven marketing
Key performance indicators (KPIs) are paramount to every company's goals, as they keep these objectives at the forefront of decision making. This is especially important in the media/marketing sector, where ...
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Masterplan media uses MMT Mercury as central planning tool
Hamburg-based media agency masterplan media develops customized, holistic, effective, and efficient media and communication solutions in the digital age. From strategy development to advertising impact research - masterplan thinks in ...
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New Year’s resolutions 2021
Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ...
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Why you should study competitors advertising activities?
Advertisers' decisions often revolve around their own goals, their own key performance indicators (KPIs) and, of course, their own advertising budget. This focus is important and correct, but why should ...
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What the 2020 pandemic has taught us so far. Obviously… it’s not over yet.
Everything and nothing has been said about the pandemic. From weak as a sneeze to deadly as the plague - Covid-19 hit the world like a close-range bullet. We first ...
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