Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
Welcome to MMT's blog
Here, marketing experts will find helpful articles from our specialist on the most pressing topics in Marketing, Media, Data Science and MarTech to drive the digital transformation towards data-driven decision making.
Advertising beyond walled gardens - Part 2: OOH with Adsquare
For the second post in our series, we are exploring how advertisers can diversify their media buying outside of walled gardens. Today, we will look at Out of Home solutions ...
Read on 
How to really transition to data-driven decision-making?
We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ...
Read on 
Advertising beyond walled gardens - Part 1: Programmatic advertising with The Trade Desk
In our guest interview with Monika Kusch, we talk about how programmatic advertising can lead to more flexibility, transparency and objectivity in media buying. This interview was translated from German. ...
Read on 
Women in Data Science at MMT
At MMT we choose to challenge the number of women in data science who make only 22% according to BCG. We have a great diverse team with highly talented people ...
Read on 
Data infrastructure for advertising - where to start?
Transitioning to data-driven marketing, which has become a must-do for business performance in the last 5 years, is not uniquely a mindset to adopt. Using efficient data for decision making ...
Read on 
Why scaling beyond walled gardens?
Walled gardens offer an amazing platform to get brand presence quickly to the market, targeting core audiences for what seems a fraction of the budget. They have become into an ...
Read on