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Marketing is traditionally the department led by experience and gut feeling, relying on user metrics and agency recommendations on the market shifts to come ahead and the competition to look ...

We have developed a guide for you to facilitate the planning of this high-potential transformation for your business. It addresses the most pressing questions that managers will have to cover ...

Looking back at all that we learned in 2020, we have many opportunities to make 2021 a year of success. It is clear that the acceleration of digitalization, specifically in ...

Media is a great microcosm for understanding the big data universe. Social media and the rest of the digital world provide an awesome amount of information and that information evolves ...

How to optimize marketing activities with a successful data strategy. Table of content Goals: What can you achieve with data-driven marketing? Process: How does data-driven marketing work? Implementation: How does ...

Many media agency workflows are still analog, something that’s a no-go in a digitized world where you can run digital processes like collecting data on campaign effectiveness in real time. ...