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When it comes to media buying, the question for many advertisers is: in-house or agency? If only it were that simple. This logic is too short-sighted. After all, there are ...

With a media operations platform, advertising companies and agencies can significantly simplify their campaign management and thus save costs and time. To find the right tool, companies should analyze their needs, ...

Marketers often have a veritable flood of data at their disposal, which offers the opportunity to implement data-driven marketing. However, in order to provide added value, data must be collected, ...

In the search for the right MarTech solution, companies are faced with the decision to buy a ready-made, market-adapted software product or to develop a tool themselves. Both options have ...

To keep up with the complexity and speed of today's marketing, to be successful and even more satisfied with their own work, marketers need to adopt new ways of working. ...

Data is not just a buzzword - it’s the new worldwide currency. Being data-driven is no longer a luxury but rather a precondition to succeed in the market. But here’s ...