Tobias Irmer has been working in the digital industry for more than two decades. He started working for the pilot agency group in 2001 where he spent 15 years holding a variety of managerial positions, including an executive management position from 2008 to 2017. During his time at pilot, Tobias held a leadership role in the creative department with a strong focus on technology, was responsible for developing a proprietary DSP and created cloud solutions for clients.