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Improve the impact of your campaigns

With the pinpoint predictions of our MMT Scope models visualized in well-structured and easy-to-understand dashboards.

94% prediction accuracy

20% direct improvement

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Valuable insights in easy-to-understand dashboards

MMT Scope is designed to propose the most efficient media mix to achieve maximum results combining media, market, and business data to a proprietary machine-learning algorithm.

See all models with a demo of MMT Scope

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Unleash the power of marketing data

Can run from product launch (market data)
Will improve results over time
Model all steps of the funnel

Off-the-shelf modeling solutions for media efficiency

Budget Allocation Model

This model analyzes the media impact on sales or other business KPIs and thus helps to understand in which media channel your advertising budget has achieved the highest performance in order to optimize budget allocation.

Multi-Touch Attribution Model

This model examines the impact of every touchpoint in the customer journey on conversions at the individual customer level to help you build the right digital media mix.

TV Performance Model

This model helps advertisers who want to use TV as a performance tool for their business objectives by optimizing their advertising activity on TV and identifying the right context, timing and channels to achieve the best results.

Brand Builder Model

The model calculates the optimal share between branding and performance activities to ideally drive both brand development and sales for a new product.