Omega Software plays on several fronts, designing for each one a specific tool. From a web-based advertising software allowing marketers to automate all stages of media workflow to a DSP platform offering surveillance of master data and budget allocation, Omega software also offers the Omega Analytical Set in order to analyze, report all data collected by the other two products and predict the behavior of ongoing cross-media campaigns. In addition to that, Omega Software offers the Advisor product; an accounting and booking system, which is connected to our product MMT Mercury.