Weatherstack provides APIs that allow instant, and accurate, weather information for any location in the world using a lightweight JSON format. This API proves handy in showing weather data at a specific location, but also in terms of marketing. In case of an event, or for a travel company, such information plays a key role in decision making for the marketers as well as for the potential customers. Furthermore, Weatherstack has been built by Apilayer, an austrian company specialised in the development of API’s: the company behind ipstack, eversign and invoicely to only name a few, making it a trusted tool.