New customer acquisition: Twins Digital chooses MMT's Media Operations Platform "Mercury" for future-oriented media management

Mercury Media Technology (MMT) is pleased to welcome Twins Digital as a new customer. The aim of the collaboration is to optimize Twins Digital's media operations through forward-looking SaaS solutions.

As an experienced partner, Twins Digital is available to both independent and well-known agency networks when rapid support is required. With a growing direct client base, Twins Digital was looking for a future-proof, sustainable tool that was perfectly tailored to the needs of media agencies. Mercury offers particular added value in this respect: The platform not only covers all media processes holistically, from strategic and tactical planning to buying and reporting, but also makes it possible to offer own inventories to buyers. Mercury thus proves to be a comprehensive all-in-one solution for Twins Digital and actively supports them in achieving outstanding marketing results for their partners.

Gunnar Neumann, CEO at MMT: "We are very pleased to have won Twins Digital, an innovative media agency, as a new customer. In addition to the optimization of the media plan creation, our focus here is on the use of the inventory module, through which Twins Digital can manage and offer its own media inventories. We are convinced that Mercury will efficiently help Twins Digital with both current and upcoming challenges."

Franziska Honold, Group Head Media Solutions at Twins Digital said, "We are excited to take our Media Operations to the next level with Mercury's support. Our selection process was thorough; it included extensive research as well as face-to-face meetings. MMT impressed us from the start with their professional demeanor and technical expertise. After several productive conversations and an extensive testing period, we were confident that MMT's platform was a perfect fit for our goals."

About Twins Digital

Twins Digital acts as a media service desk specializing in media operations and management, analytics, tech solutions and strategic consulting. They offer a comprehensive range of services from media planning to buying, the implementation of complex campaigns to data-driven analytics. With a focus on transparency and effectiveness, Twins Digital helps well-known companies such as Siemens, Disney and GLS Bank reach their target audiences both locally and in international markets.

About Mercury Media Technology GmbH & Co. KG

Mercury Media Technology is an independent, growing MarTech company based in Hamburg since 2016. Across Europe, its clients include agencies,advertisers and publishers. More than 30 experts from the fields of software and data engineering, data intelligence and media develop data-driven solutions with the aim of maximizing the efficiency of media operations. The Media Operations Platform "Mercury" enables data-driven media management from strategic and tactical planning to booking and automated reporting. The integrated self-service marketing mix modeling module delivers actionable insights for media planning. The "Bridge" data connector enables all relevant internal and external data to be automatically integrated, prepared and structured to create a clean data infrastructure. All data is visualized in meaningful dashboards. Reporting is possible at the push of a button.

The managing directors of the Hamburg-based company are Tobias Irmer, Gunnar Neumann and Andreas Sand.

More information at mercurymediatechnology.com

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Press contact:

Mercury Media Technology GmbH & Co. KG

Vivian Reifschneider

hello@mercurymediatechnology.com