Client Win: pilot suisse, the new media agency for the Swiss market, opts for the “Mercury” media operations platform right from the start

The possibilities of the modern media landscape are enormous and offer great growth opportunities for brands, and not just in digital media. Many new opportunities are also opening up in the traditional sector to further increase the impact of campaigns and clearly differentiate themselves from the competition. With professional teams of media specialists, modern tools and robust processes, but also with a lot of personal commitment, the two founders and managing partners Benjamin Moser and Ahmad Hoteit, who are deeply rooted in the Swiss media industry, want to offer Swiss advertisers more effective campaigns with the best and individual consulting services with the media agency pilot suisse, which was founded in July 2024. As long-standing managers at one of Switzerland's leading communications agencies, both know that the creative use of data is playing an increasingly important role in the age of digitalization. However, companies often face the challenge of being confronted with an overwhelming amount of data. Too much data can lead to losing focus and overlooking the truly relevant information. The key is to focus on the relevant data and link it to the right technology. Data and tech are not ends in themselves, but tools that make it possible to develop new and innovative solutions.

With this objective in mind, Benjamin Moser and Ahmad Hoteit knew from the outset that they needed a modern software solution that would enable robust media processes and automate them in a meaningful way, as well as bring together all relevant data and thus provide the basis for developing innovative campaigns. With the Media Operations Platform “Mercury”, pilot suisse has, after an intensive evaluation process, found a software that enables data-driven media management. Both online and classic campaigns can be managed. There are data pipelines to relevant technical systems including delivery systems such as ad servers and DSPs, all social platforms, website tracking tools and validation systems. All external and internal data is also available in a clean, structured format via the “Bridge” data connector. The clean data basis is the foundation for meaningful, automated dashboards in the integrated Reporting Center. 

"We are delighted to have gained another customer in the Swiss market with pilot suisse. We feel well equipped and encouraged to meet the unique challenges of the Swiss market with our Media Operations Platform “Mercury”. We want to gain a foothold in the Swiss market and are looking forward to talks with other agencies.” "

Gunnar Neumann
Managing Director

"With our many years of agency experience, we know that data and tech are not an end in themselves, but tools that make it possible to develop new and innovative solutions. Modern software that makes us fit for the future and enables automation and collaboration with our customers and the market is therefore key. We have evaluated various tools and see MMT as the partner that makes this possible with its “Mercury” software.”

Benjamin Moser
founder and managing partner

About pilot suisse AG

pilot suisse is a new media agency founded in 2024 for the Swiss market for all those who don't want to stand still. For people and brands who want to make a difference and are not satisfied with the status quo. With pilot suisse, the two founders and managing partners Benjamin Moser and Ahmad Hoteit, who are deeply rooted in the Swiss media industry, want to offer Swiss advertisers more effective campaigns with the best and individual consulting services. As long-standing managers at one of Switzerland's leading communications agencies and now part of the owner-managed pilot agency group and the Local Planet network, both have the market knowledge and the network to realize this goal for their clients - simply, effectively, agilely and with short communication channels. With a determined challenger mentality, they are always on the lookout for gaps for their customers and identify opportunities that enable sustainable success. Together, they work on the relevant goals and find ways to move brands forward. Based in Zurich, the agency is ready to tackle the unique challenges of the Swiss market with a determined challenger mentality.

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Press contact:

pilot suisse AG

Giesshübelstrasse 106

8045 Zurich

Benjamin Moser

info@pilot-suisse.ch

About Mercury Media Technology GmbH & Co. KG

Mercury Media Technology has been an independent, growing MarTech company based in Hamburg since 2016. Its clients include agencies, advertisers and publishers across Europe. Over 30 experts from the fields of software and data engineering, data intelligence and media develop data-driven solutions with the aim of maximizing the efficiency of media operations. The Media Operations Platform “Mercury”, which can be counted as part of the wider Marketing Resource Management segment, enables data-driven media management. Starting with the self-service marketing mix modeling module, which provides actionable insights for media planning, through strategic and tactical planning and booking to automated dashboards in the integrated reporting center, Mercury supports the entire media workflow. There are data pipelines to relevant technical systems including delivery systems such as ad servers and DSPs, all social platforms, website tracking tools and validation systems. All external and internal data is also available in a clean, structured format via the “Bridge” data connector.

The managing directors of the Hamburg-based company are Tobias Irmer, Gunnar Neumann and Andreas Sand.

More information at mercurymediatechnology.com

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Press contact:

Mercury Media Technology GmbH & Co. KG

Klostertor 1

20097 Hamburg

Vivian Reifschneider

hello@mercurymediatechnology.com