New client win: Mercury Media Technology wins media agency in Spain with &Beyond.

The merger of leading independent agencies &Beyond in Spain will use the "Mercury" media operations platform from Hamburg-based SaaS provider MMT from September 2024. 

&Beyond with the media agencies Infinity Media and Vertitas Media stand for progress and innovation in the industry. They are open to new challenges and are not afraid of change. The curiosity firmly rooted in their DNA drives &Beyond to find creative and intelligent solutions for their clients. They are proactive and always up to date with the latest trends and technologies.

Media agencies still use Excel to manage their clients' campaigns. As this error-prone method cannot be the basis for data-driven processes, &Beyond set out to find a future-oriented MarTech solution that would support them in streamlining and automating media processes, starting with strategic planning, through tactical detailed planning and booking, to reporting. They came across the Hamburg-based tech provider Mercury Media Technology and opted for the media operations platform “Mercury”. From January 2025, all &Beyond agencies will work together across clients in Mercury, making communication faster and easier. Workflows will become more efficient through standardization and automation, as content templates can be used and data is automatically transferred to the billing system. This gives &Beyond full transparency over its purchasing and sales processes. 

"With &Beyond, we have gained our first, but certainly not our last client in the Spanish market. Talks are already underway with other agencies. We are particularly pleased that &Beyond is an agency that is constantly looking for innovations and wants to develop further. We are happy to support them as an equal partner."

Gunnar Neumann
Managing Director, MMT

"At &Beyond, we believe that all advertisers, regardless of their size, deserve personalized services and full access to the best professionals and technologies in the industry. With Mercury, MMT has developed innovative software for media agencies that helps us to offer our clients the best possible service. As an agency that is always on the lookout for innovation, we find it very important that the software is constantly being developed to keep up with the times."

Rai Pérez
Chief Innovation Officer, &Beyond

About &Beyond Content Media Data Group 

Founded in 2008, it exceeded 80 million euros in turnover in 2023. Formed by the agencies Veritas Media and Infinity Media, it currently works for more than 50 clients and has 70 professionals in its offices in Barcelona and Madrid. 

Leading the Agency Scope prepared by Scopen with Veritas Media in first place and Infinity Media in second based on customer ratings. 

Grupo &Beyond is part of Local Planet, the largest global network of independent media agencies, bringing together 62 agencies in 85 countries with a turnover of 17.2 Bn and 12,000 professionals. 

The &Beyond Group is led by Albert Gost as Executive Chairman, Enrique de la Torre as CEO and Laia Regués completes the Executive Committee in her position as CFO. 

Press contact:
Calle de El Españoleto 17 1 Planta
28010 Madrid España
+34917941270
Miguel.justribo@andbeyond.es

About Mercury Media Technology GmbH & Co. KG

Mercury Media Technology has been an independent, growing MarTech company based in Hamburg since 2016. Its clients include agencies, advertisers and publishers across Europe. Over 30 experts from the fields of software and data engineering, data intelligence and media develop data-driven solutions with the aim of maximizing the efficiency of media operations. The Media Operations Platform “Mercury”, which can be counted as part of the wider Marketing Resource Management segment, enables data-driven media management. Starting with the self-service marketing mix modeling module, which provides actionable insights for media planning, through strategic and tactical planning and booking to automated dashboards in the integrated reporting center, Mercury supports the entire media workflow. There are data pipelines to relevant technical systems including delivery systems such as ad servers and DSPs, all social platforms, website tracking tools and validation systems. All external and internal data is also available in a clean, structured format via the “Bridge” data connector.

The managing directors of the Hamburg-based company are Tobias Irmer, Gunnar Neumann and Andreas Sand.

More information at mercurymediatechnology.com

Press contact:
Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg
Vivian Reifschneider
hello@mercurymediatechnology.com