New Client: Peek&Cloppenburg Hamburg Chooses Mercury Media Technology as Their Marketing Measurement Partner to Enhance Marketing Mix Efficiency and Drive Sustainable Business Success

New Client: Peek&Cloppenburg Hamburg Chooses Mercury Media Technology as Their Marketing Measurement Partner to Enhance Marketing Mix Efficiency and Drive Sustainable Business Success

The renowned fashion retailer Peek&Cloppenburg Hamburg has been collaborating with Mercury Media Technology (MMT) since early 2024 to optimize its media mix and sustainably improve footfall and ad-driven revenue. To achieve this, Peek&Cloppenburg Hamburg leverages Mercury's Marketing Mix Modelling module, which precisely evaluates the impact of individual marketing activities across specific sales regions and provides recommendations for greater marketing efficiency.

Peek&Cloppenburg Hamburg has been a key player in the German fashion retail sector for decades. With numerous brick-and-mortar stores primarily in northern and eastern Germany and its online shop VAN GRAAF, the company offers customers a carefully curated, high-quality range of textiles and both physical and digital shopping experiences. Its more than 100 years of success demonstrate that P&C Hamburg has consistently made the right decisions to maintain its market presence over the long term.

Driven by macroeconomic factors, the textile trade in Germany—and P&C Hamburg—faces significant challenges, making an efficient marketing mix essential. To address these challenges, Peek&Cloppenburg Hamburg sought a marketing measurement partner and, since March 2024, has relied on MMT. Based on the positive experience of the first six months, the company plans to continue and expand this partnership over the coming years.

"With Mercury's Marketing Mix Modelling module, we can precisely determine which media activities contribute to revenue increases, both overall and in specific regions. We can also identify the optimal combination of media activities for each region to maximize incremental revenue across the board"

Torben Seebrandt
Director Data & Intelligence, MMT

"With MMT, we have found a reliable partner to help us use our advertising budgets more efficiently. The open and personal collaboration, combined with a high degree of flexibility, has truly impressed us"

Katja Hünnekens
Director Media/Online/PR, Peek&Cloppenburg Hamburg

About Peek&Cloppenburg KG Hamburg

The Peek&Cloppenburg KG Hamburg Group* is one of the leading companies in the textile retail sector, currently operating a total of 41 stores in Germany and Europe. In locations such as Poland, Switzerland, Hungary, Latvia, and the Czech Republic, as well as through its online shop, the company operates exclusively under the internationally recognized name VAN GRAAF. Through its VANGRAAF.COM platform, which features over 500 fashion labels, Peek&Cloppenburg KG Hamburg continuously integrates a growing number of partner products. The marketplace, along with the VAN GRAAF app, is a cornerstone of its omnichannel strategy, seamlessly combining virtual and in-store shopping experiences.

*There are two independent companies named Peek&Cloppenburg, headquartered in Düsseldorf and Hamburg, respectively. Our client is the Peek&Cloppenburg KG Hamburg Group. For more information about the Hamburg-based group, visit: https://www.peek-und-cloppenburg.de/de/unternehmen/

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Press Contact:
Peek&Cloppenburg KG
Mönckebergstraße 8
20095 Hamburg
Katja Hünnekens
Katja.Huennekens@peek-und-cloppenburg.de

About Mercury Media Technology GmbH & Co. KG

Founded in 2016, Mercury Media Technology is an independent and growing MarTech company based in Hamburg. Its clients across Europe include agencies, advertisers, and publishers. Over 30 experts in software and data engineering, data intelligence, and media develop data-driven solutions aimed at maximizing the efficiency of media operations.

The "Mercury" media operations platform, which also falls under the broader category of marketing resource management, enables data-driven media management. From the self-service Marketing Mix Modelling module, which delivers actionable insights for media planning, to strategic and tactical planning, booking, and automated dashboards in the integrated reporting center, Mercury supports the entire media workflow.

The platform includes data pipelines to relevant technical systems, including delivery systems like ad servers and DSPs, all social platforms, website tracking tools, and validation systems. All external and internal data is also cleanly prepared and structured via the "Bridge" data connector.

The company is headquartered in Hamburg and led by managing directors Tobias Irmer, Gunnar Neumann, and Andreas Sand. For more information, visit: mercurymediatechnology.com

Press Contact:
Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg
Michelle Tejada
hello@mercurymediatechnology.com