Mercury Media Technology GmbH & Co. KG
Klostertor 1
20097 Hamburg / Germany
ROMI Insights: Measuring Your Campaign's Marketing ROI Effectively
Marketers have to prove that their campaigns are successful, i.e., that the costs invested are in a satisfactory relationship to the result. The optimal KPI (Key Performance Indicator) for this ...
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The ABC of Marketing Metrics - Part 5: TV
In spite of the impressive rise of digital ads from zero to hero over the last two decades, TV is still the most important medium in Germany. According to Nielsen, ...
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The ABC of Marketing Metrics - Part 4: Engagement
The whole idea of social media is based on interaction: the success of any information posted there is measured by the number and polarity of reactions it gets from the ...
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The ABC of Marketing Metrics - Part 2: Brand Safety
The breakthrough of programmatic advertising has brought along new challenges. Automated buying and selling of media inventory provides better opportunities for real-time monitoring, enhanced control over budgets and targeting, and ...
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The ABC of Marketing Metrics - Part 1: Viewability
It’s a well-known fact that Digital Advertising offers far better targeting and performance tracking opportunities than traditional channels like TV or published media. However, it has its own challenges and ...
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Data quality: Why "dirty data" can foul your marketing efforts
What is data quality? The importance of data for the success of an organization's advertising and marketing efforts is widely accepted. It is seen as a valuable resource and can ...
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