Jochen Schweizer mydays builds on Mercury Media Technology as Marketing Measurement Partner

Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media Technology (MMT) since early 2024 to enhance the efficiency of its marketing mix and analyze the impact of its campaigns in a targeted manner. Through MMT’s Marketing Mix Modeling (MMM) module, valuable insights have been gained to optimize budget allocation and sustainably improve business success.

Jochen Schweizer mydays offers a wide range of experiences and gift ideas, relying on optimal marketing in a dynamic competitive environment. The collaboration with MMT enables a deeper understanding of the performance of media activities and the integration of these insights into media planning. A key focus is on the interplay between upper- and lower-funnel activities. The goal is to derive clear recommendations for action that support both short-term and long-term business success.

Jochen Schweizer mydays anticipates valuable impulses from the collaboration with MMT, leading to a continuous increase in marketing efficiency. Comprehensive initial modeling and regular updates conducted within the MMM module ensure maximum transparency and foster trust in the insights gained—an essential prerequisite for taking action based on these findings. Additionally, Jochen Schweizer mydays expects valuable insights beyond media activities through the holistic consideration of influencing factors.

"With MMT, we have found a competent partner who provides us with valuable insights into our media activities. Thanks to their transparent approach and ongoing collaboration, we can trace the modeling results in detail through Mercury’s MMM module and have the flexibility to bring the marketing mix modeling processes in-house via self-service at any time."

Jessica Bielmeier
Team Lead Paid Media, Jochen Schweizer mydays Group

"Jochen Schweizer mydays, like us, has a strong hands-on mentality. This makes the collaboration particularly enjoyable because valuable insights can be quickly operationalized, and efficiency improvements are realized early in the partnership. With Mercury’s self-service MMM module, we can react flexibly and efficiently to new challenges with every model update."

Torben Seebrandt
Director Data & Intelligence, MMT

About the Jochen Schweizer mydays Group

The companies of the Jochen Schweizer mydays Group offer experiences, travel adventures, and gifts anytime, anywhere, and for a wide variety of occasions. Whether thrilling adventures, impressive outdoor activities, or relaxing experiences for quality time with loved ones—the team has made it their mission to work alongside thousands of experience partners to provide the perfect experience for every customer. Since October 2017, the two leading experience providers, Jochen Schweizer and mydays, have been united under the umbrella of the Jochen Schweizer mydays Group as a member of ProSiebenSat.1 Media SE.

Press Contact:

Jochen Schweizer mydays Group

Laura Werner

presse@jochen-schweizer.de

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About Mercury Media Technology GmbH & Co. KG

Since 2016, Mercury Media Technology has been an independent and growing MarTech company based in Hamburg. Agencies, advertisers, and publishers across Europe are among its clients. Over 30 experts in software and data engineering, data intelligence, and media develop data-driven solutions to maximize the efficiency of media operations. The "Mercury" Media Operations platform, which is part of the Marketing Resource Management segment, enables data-driven media management. From the self-service Marketing Mix Modeling module, which provides actionable insights for media planning, to strategic and tactical planning, booking, and automated dashboards in the integrated reporting center, Mercury supports the entire media workflow. Data pipelines are in place with relevant technical systems, including delivery systems such as ad servers and DSPs, all social platforms, website tracking tools, and validation systems. Additionally, all external and internal data is cleanly prepared and structured via the "Bridge" data connector.

The company, headquartered in Hamburg, is managed by Tobias Irmer, Gunnar Neumann, and Andreas Sand.

More information at mercurymediatechnology.com

Press Contact:

Mercury Media Technology GmbH & Co. KG

Klostertor 1

20097 Hamburg

Michelle Tejada

hello@mercurymediatechnology.com