Client win: Mercury Media Technology supports ANKOMM in its transformation towards data-driven media management.

The full-service media agency ANKOMM, which celebrated its 10th anniversary this year, is incorporating the Media Operations Platform of the Hamburg-based SaaS provider Mercury Media Technology (MMT) into its tech stack from 1 August and is thus taking a further step towards digitalising its media management.

With the Media Operations Platform "Mercury", MMT provides ANKOMM with a comprehensive SaaS solution for increasing media efficiency. The media management platform automates - at a sensible point - the entire workflow from planning, execution, purchasing, optimisation to reporting of media campaigns. This reduces errors and increases quality. Mercury transparently maps the media process and simplifies the collaboration between media agencies and their advertising clients through more efficient workflows.

Gunnar Neumann, CEO at MMT: "We are very pleased to have won ANKOMM as an agile, exciting client with a great team that wants to take their internal media processes and also their clients to the next level with the help of our Media Operation Platform."

Andreas Hoffmann, CEO at ANKOMM: "What sets ANKOMM apart is that we act quickly, flexibly and smartly for our customers. For this, processes have to be right. MMT helps us to set up our media process cleanly and efficiently with its Media Operations Platform. This also helps us in the cooperation with our customers, who appreciate transparency."

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About ANKOMM

ANKOMM is a full-service agency based in Hamburg. For the past 10 years, we have been able to convince renowned clients such as BMW, Metro and Sixt with our knowledge, commitment and creativity. We are particularly specialised in these three areas: Campaign, Production and Media.

About Mercury Media Technology GmbH & Co. KG

Mercury Media Technology has been working for agencies and advertisers across Europe since 2016 as an independent, growing company based in Hamburg. More than 30 experts from the fields of software and data engineering, data intelligence and media develop data-driven solutions with the aim of maximising the efficiency of media operations. The Media Operations Platform "Mercury" enables data-driven media management from strategic planning to booking and automated reporting. The integrated self-service marketing mix modelling module delivers actionable insights for media planning. The data connector enables all relevant internal and external data to be automatically integrated, prepared and structured to create a clean data infrastructure. All data is visualised in meaningful dashboards. Reporting is possible at the push of a button.

The managing directors of the Hamburg-based company are Tobias Irmer, Gunnar Neumann and Andreas Sand.

More information at mercurymediatechnology.com

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Press contact:

Mercury Media Technology GmbH & Co. KG

Vivian Reifschneider

hallo@mercurymediatechnology.com