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What is Marketing Mix Modeling? Understanding the Basics of MMM

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM), you can ...
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New client win: Mercury Media Technology wins media agency in Spain with &Beyond.

New client win: Mercury Media Technology wins media agency in Spain with &Beyond.

The merger of leading independent agencies &Beyond in Spain will use the "Mercury" media operations platform from Hamburg-based SaaS provider ...
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The wealth of experience that everyone at Mercury Media Technology brings to the table combined with their extensive support during the implementation phase helped us master even the most complex challenges.

Nis Paulsen
Nis Paulsen
Director Digital Activation & Corporate Digital, TwentyFive

Thanks to MMT, we now spend half the amount of time on manual processes and our error rate has also dropped significantly.

Hannes Schüler
Hannes Schüler
Head of Media Operations Programmatic Advertising, pilot

MMT´s solutions help us professionalize our processes and grant us access to a new level of data transparency.

Friederike Aulhorn
Friederike Aulhorn
Director Marketing & Partnership Management, DerTouristik

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