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Data-driven solutions for effective media

By coupling innovative tech solutions with media expertise, we help advertisers, agencies and publishers alike to get the most out of their data.

Mercury introduction

What is Marketing Mix Modeling? Understanding the Basics of MMM

What is Marketing Mix Modeling? Understanding the Basics of MMM

Have you ever wondered how to maximize the effectiveness of your marketing spend? With Marketing mix modeling (MMM), you can ...

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New client win: Mercury Media Technology wins media agency in Spain with &Beyond.

New client win: Mercury Media Technology wins media agency in Spain with &Beyond.

The merger of leading independent agencies &Beyond in Spain will use the "Mercury" media operations platform from Hamburg-based SaaS provider ...

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Media Operations Platform

Discover how to increase workflow efficiency and gain full control over your master data by managing your media planning and buying activities using our cloud-based media operations platform for agencies and advertisers.

Marketing Mix Modeling Platform

Learn how to maximize your advertising impact and allocate your budget more efficiently by attributing and predicting the effect of your media activities using our holistic marketing mix modeling for agencies and advertisers.

Media Inventory Platform

Find out how to get transparency on your inventory by tracking its usage and yield management. Calculate margins and manage availability with our media inventory solution for retail media and publishers.

Learn more about data intelligence, media and MarTech topics. Our experts would like to share their knowledge with you providing insights to help you increase media effectiveness by leveraging your data.

The wealth of experience that everyone at Mercury Media Technology brings to the table combined with their extensive support during the implementation phase helped us master even the most complex challenges.

Nis Paulsen

Nis Paulsen

Director Digital Activation & Corporate Digital, TwentyFive

Thanks to MMT, we now spend half the amount of time on manual processes and our error rate has also dropped significantly.

Hannes Schüler

Hannes Schüler

Head of Media Operations Programmatic Advertising, pilot

MMT´s solutions help us professionalize our processes and grant us access to a new level of data transparency.

Friederike Aulhorn

Friederike Aulhorn

Director Marketing & Partnership Management, DerTouristik

Read the latest insights from our experts

Data Intelligence

What is Marketing Mix Modeling? Understanding the Basics of MMM

MarTech

Insights from the Marketing Tech Monitor: Composability, AI integration and unified data management.

Data Intelligence

How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level

Media

How agile marketing can succeed - 4 hands-on tips

Media

5 campaign management challenges - how can a media operations platform help?

MarTech

MarTech solutions: build vs. buy

Data Intelligence

Marketing Mix Modeling Software - Build vs. Buy

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