Future-Proof Marketing Management Platform:Data-driven planning and precise control of budgets and campaigns

Leverage our platform to optimize marketing processes, make data-driven decisions, and efficiently manage media investments – future-proof powerful tool for advertisers, agencies, and publishers.

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Clients we have been partnering with:

With Mercury, you can take your marketing potential to the next level – across all channels

The spectrum ranges from marketing mix modeling and market research to attribution. Mercury also handles strategic planning, including briefing and detailed tactical media planning. Our future-proof platform also includes inventory management, data connectors and reporting capabilities.

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What can Google's new Marketing Mix Modeling Meridian do?

Google has released "Meridian," an open-source solution for Marketing Mix Modeling (MMM). Google is taking the same step as Meta ...

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Marketing Measurement for Enhanced Success and Value Creation

What is Marketing Measurement? Marketing measurement encompasses the methods, tools, and processes used to evaluate the effectiveness of marketing activities. ...

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Jochen Schweizer mydays builds on Mercury Media Technology as Marketing Measurement Partner

Hamburg, January 14, 2025 – Jochen Schweizer mydays, a leading provider of experience gifts, has been working with Mercury Media ...

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Media Operations Platform

Discover how you can streamline your workflows and gain full control over your master data. Learn how to manage your media planning and buying activities with our cloud-based Media Operations Platform for agencies and advertisers.

Marketing Mix Modeling Platform

Find out how you can maximize your advertising impact and use budgets more efficiently. With our holistic marketing mix modeling for agencies and advertisers, you can allocate budget to and predict the impact of your media activities.

Media Inventory Platform

Learn how to gain transparency over your inventory. Track usage and yield management, calculate margins and manage availability with our media inventory solution for retail media and publishers.

Future-Proof solution for efficient and transparent media management

Our platform provides all the tools needed for data-driven marketing management. Real-time expense tracking, inventory management, and a clear approval process ensure full control, while log files and notifications guarantee transparency throughout.